Frances Croxford
Frances Croxford is the Founder of The Seeking State, a consultancy, part research studio and occasional publisher. It creates brand strategies for culture and translates brand into retail strategies. The research studio explores the contribution that cultural enterprises can make to the cultural, social and economic conversation. Clients include M+ in Hong Kong, Nieuwe Instituut, Rotterdam, Royal Botanic Gardens, Kew, RIBA and the Jencks Foundation, London.
Frances has 30-years experience working in the arts and cultural sector. After working at Tate, she spent ten years as Managing Director at an international branding agency, Jane Wentworth Associate, where her clients included: Guggenheim NY, National Museum of Qatar, Siobhan Davies Dance and the Ashmolean Oxford.